Hafsa Karroum
Digital Marketing Student & Social Media Strategist
Growing brand visibility through content, campaigns and data — Philadelphia, PA
Hi, I’m Hafsa!
I'm a Marketing Management student at Holy Family University, concentrating in Digital Marketing, with a 4.0 GPA. Over the past year I've managed a student organization's Instagram, planned campaigns, and helped grow its reach past 5,000 views in two months, most of it from people who weren't already following us.
I care about the mix of creativity and data. Designing something that looks good is only half the job; knowing whether it actually worked is the other half. My background in retail leadership taught me how to read a room and adapt quickly, and I bring that same instinct to marketing.
Tools I use regularly: Excel, Adobe Creative Suite, Adobe Express, Canva, CapCut and SEMrush.
Skills & Tools
My tool box
Strategy & Analytics
Social Media
Results at a Glance
4.0
GPA
5,000+
Social views in 60 days
66.6%
Reach from non-followers
1st Place
WTA Case Competition
One of Two
Certifications & Professional Development
Google AI Professional Certificate | Google via Coursera | October 2026
Completed an 8-course program on applying AI to real marketing and workplace tasks, including brainstorming, research, writing, content creation, and data analysis. Built a portfolio of 20+ AI-assisted projects and developed a custom AI solution. I use AI to speed up campaign research and ideation, and I always review and refine the output for accuracy and brand voice.
Two of Two
Certifications & Professional Development
Digital Marketing Internship Programme — Girls in Marketing (2024)
Completed a 3-day virtual internship in partnership with SEMrush, Adobe Express, and RISER, covering:
SEO fundamentals & keyword research (SEMrush)
Digital content creation & visual design (Adobe Express)
Social media strategy, branding, and employability skills
Strengthened my understanding of how analytical tools and creative design work together to build brand visibility.
CASE STUDY 1 of 4
Lucy AI
Student Ambassador
April 2025 – May 2025
Objective
Drive sign-ups for Lucy, an AI peer advisor, among incoming Holy Family University freshmen.
Strategy
Wrote the email campaign script, created a feature walkthrough video, and sent personalized Instagram DMs to incoming students.
Result
1,000+ incoming students reached through targeted email and Instagram outreach
120+ personalized Instagram DMs sent to prospective/incoming students
60+ student sign-ups generated through direct promotional outreach
40%+ engagement rate on personalized Instagram outreach
20%+ increase in sign-up interest following the promotional campaign
CASE STUDY 2 of 4
South Asian Student Society
Social Media Manager / Marketing Coordinator
October 2025 - Present
Objective
Increase awareness and turnout for SASS events.
Strategy
Managed the Instagram account, planned event promotion, and designed all flyers in Canva, including Henna Night, Chai & Game, and Movie Night.
Result
9.3K
Content Views
179
Interactions
54.6%
Non-Follower Reach
Program of the Year — Club Awards
South Asian Student Society was recognized as Program of the Year for its programming and impact on the Holy Family University community.
CASE STUDY 3 of 4
WTA Philadelphia Case Competition
Team Member — 1st Place
March 2025
Objective
Develop a strategy to increase and maintain membership for the World Trade Association of Philadelphia.
Strategy
Contributed to the "New Member Welcome Package" concept, from initial idea generation through the final presentation.
Result
1st Place at the Holy Family University WTA Philadelphia Student Competition.
CASE STUDY 4 of 4
International Student Association
Marketing Coordinator
February 2026 – Present
Objective
Grow visibility and membership for the International Student Association.
Strategy
Led marketing initiatives, managed the organization's social presence, and created content and campaigns to drive membership growth.
Result
Grew social reach to 5,000+ views in 60 days, with 66.6% coming from non-followers.
